GOOD MARKETING STARTS WITH A GOOD STRATEGY
Strategy. Creativity. Growth
STRATEGY
We start with the big picture – where you are, where you want to go and what needs to happen to get there.
- Brand Strategy
- Marketing Strategy
- Go-to-Market
- Campaign Strategy
- Growth Strategy
CREATIVE & CONTENT
Ideas that make brands recognisable, relevant and worth remembering.
- Creative Concepts
- Content Strategy
- Social Media
- Influencer Marketing
- Campaigns
GROWTH
Turning attention into action – and marketing into measurable business results.
- Performance Marketing
- Lead Generation
- Conversion
- CRM
- Analytics & Optimisation
Proven Expertise. Trusted Brands.
Vera Negru
Founder & Lead Strategist
I’m equal parts strategist and creative — the person who wants the numbers to add up and the story to give you goosebumps. I believe marketing should feel human: honest, warm, and a little bold. The best strategy isn’t the loudest one — it’s the kind people actually feel.
My journey started on the shop floor at Lush, learning customer trust face-to-face. Over 16 years, I built marketing functions from scratch at International House (launching 4 brand divisions), led 360° campaigns for international startups like Spotawheel, and now drive growth for Plus Auto Marketplace & Trade.
- Education & Credentials: MA in Management & Marketing + Harvard Business School Online (Business Strategy & Business Analytics).
- Proven Approach: Combining deep data evidence with creative storytelling to help challenger brands scale.
Proven Expertise. Trusted Brands.
Vera Negru
Founder & Lead Strategist
Equal parts strategist and creative—I’m the person who wants the numbers to add up and the story to give you goosebumps. From shop-floor retail at Lush to managing 360° marketing playbooks, I help brands build authority, scale traffic, and achieve real market success.
Equal parts strategist and creative—I’m the person who wants the numbers to add up and the story to give you goosebumps. From shop-floor retail at Lush to managing 360° marketing playbooks, I help brands build authority, scale traffic, and achieve real market success.
A lot of brands. Even more lessons.
Plus Auto Trade
Keep a large, established dealership brand visible and loved.
- 349K Multi-Platform Audience
- 4.3M Organic IG Views / Qtr (+50%)
- Steady Year-on-Year Growth
Pisici pe Creier
Grow awareness and give the brand a distinctive, consistent social voice.
- Strategic Awareness Audit
- Niche-Targeted Social Engine
- Distinctive Brand Voice & Presence
Plus Auto Marketplace
From a new marketplace to a growing automotive ecosystem.
- 500k+ Monthly Unique Visitors
- 10M+ On-Site Events / Month
- 35k+ Active Listings
Di-Pet
Build awareness and a consistent, recognisable social presence.
- Brand & Awareness Audit
- Multi-Channel Content Strategy
- Scaled Organic Brand Recognition
Asociația M.A.M.E.
Raise awareness and drive donations for a non-profit cause.
- Planeta Roz Event & Campaign
- Seasonal Christmas & Mărțișor Actions
- Converted Attention into Support
Spotawheel
Scaling brand trust and market share in pre-owned automotive.
- 360° Marketing & TV Campaigns
- Operational Leasing Market Launch
- Scaled Brand Trust & Visibility
End-to-End Strategy. Shared Growth.
Top-Tier Talent. Seamless 360° Execution.
