GOOD MARKETING STARTS WITH A GOOD STRATEGY
Strategy. Creativity. Growth
STRATEGY
We start with the big picture – where you are, where you want to go and what needs to happen to get there.
- Brand Strategy
- Marketing Strategy
- Go-to-Market
- Campaign Strategy
- Growth Strategy
CREATIVE & CONTENT
Ideas that make brands recognisable, relevant and worth remembering.
- Creative Concepts
- Content Strategy
- Social Media
- Influencer Marketing
- Campaigns
GROWTH
Turning attention into action – and marketing into measurable business results.
- Performance Marketing
- Lead Generation
- Conversion
- CRM
- Analytics & Optimisation
Proven Expertise. Trusted Brands.
Vera Negru
Founder & Lead Strategist
I’m equal parts strategist and creative — the person who wants the numbers to add up and the story to give you goosebumps. I believe marketing should feel human: honest, warm, and a little bold. The best strategy isn’t the loudest one — it’s the kind people actually feel.
My journey started on the shop floor at Lush, learning customer trust face-to-face. Over 16 years, I built marketing functions from scratch at International House (launching 4 brand divisions), led 360° campaigns for international startups like Spotawheel, and now drive growth for Plus Auto Marketplace & Trade.
- Education & Credentials: MA in Management & Marketing + Harvard Business School Online (Business Strategy & Business Analytics).
- Proven Approach: Combining deep data evidence with creative storytelling to help challenger brands scale.
A lot of brands. Even more lessons.
Plus Auto Marketplace
From a new marketplace to a growing automotive ecosystem.
- 500k+ Monthly Unique Visitors
- 10M+ On-Site Events / Month
- 35k+ Active Listings
Plus Auto Trade
Keep a large, established dealership brand visible and loved.
- 349K Multi-Platform Audience
- 4.3M Organic IG Views / Qtr (+50%)
- Steady Year-on-Year Growth
Spotawheel
Scaling brand trust and market share in pre-owned automotive.
- 360° Marketing & TV Campaigns
- Operational Leasing Market Launch
- Scaled Brand Trust & Visibility
Asociația M.A.M.E.
Raise awareness and drive donations for a non-profit cause.
- Planeta Roz Event & Campaign
- Seasonal Christmas & Mărțișor Actions
- Converted Attention into Support
Di-Pet
Build awareness and a consistent, recognisable social presence.
- Brand & Awareness Audit
- Multi-Channel Content Strategy
- Scaled Organic Brand Recognition
Pisici pe Creier
Grow awareness and give the brand a distinctive, consistent social voice.
- Strategic Awareness Audit
- Niche-Targeted Social Engine
- Distinctive Brand Voice & Presence
End-to-End Strategy. Shared Growth.
Top-Tier Talent. Seamless 360° Execution.
